16+
Years of experience
Eugene Lashkevich
I have been building and developing tech products for over 16 years.
And all these years, I’ve been exploring, learning, and sharing this with companies and individuals.
About Me
Product and business executive
I have been building and developing tech products for over 16 years. Being at the intersection of product, growth, and business strategy, I try to cut through noise, make things simpler and better. Over the years I’ve worked across B2B SaaS, consumer products, marketplaces, media, and regulated domains. Currently VP of Product at Sweed (US) and advisory board member in 2 companies, former product leader at Credentially (UK), Daily Burn (IAC family, US), Yandex, and EPAM.
15+
Products launched and scaled (some failed 🙂)
50+
Companies consulted
My lens on products is simple: functionality matters, but so do distribution and experience. Great products are not built through feature accumulation. They are built through clear thinking, the right trade-offs, and the discipline to connect product work to business outcomes.
Today, I share ideas on product strategy, growth, experimentation, data-informed decision-making, and leadership — and I work with founders, executives, and product teams who want sharper thinking and stronger results.
Strongly believing in knowledge and experience sharing, I mentor and advise people, and occasionally lead training workshops.
My career path
SWEED, US 2025 - PRESENT
VP of Product
All-in-one POS and E-Commerce platform, the US leading solution in its category (B2B SaaS)
CREDENTIALLY, UK 2022 - 2025
Product Director
One-stop shop for the onboarding, compliance check and compliance monitoring of healthcare staff (B2B SaaS)
DAILY BURN (IAC PORTFOLIO, NASDAQ: IAC), USA 2020 - 2022
Head of Products
Cross-platform fitness streaming service with its own full-cycle production (B2C and B2B)
NetBee 2019 - 2020
Co-founder
Social service for professional networking (B2C)
YANDEX 2019 - 2020
Regional Director (GM) in Belarus
Web search, Ads, media and social services (B2B, B2C)
EPAM (NASDAQ: EPAM) 2016 - 2019
Product Manager
Software engineering and product development services (B2B)
ABSOLUTBANK 2015 - 2016
Head of IT-engineering department
Bank
ANDATA 2014 - 2015
Business Analyst / Project Manager
Software engineering and product development services in CRM/ERP domains (B2B)
COMMERCIAL BANK 2009 - 2014
Leading specialist of Business Development and Business Analysis
Bank